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Healthcare Marketing
Communications and Strategy
Turning
even a great innovation into a standard of care requires orchestrating a carefully
planned series of communications.
Capturing market share with a “better” product from entrenched products
requires superior communications that create an image of superiority even
before all the clinical studies are in.
Developing
and executing effective communications requires a deep understanding of the
target market from both business and clinical perspectives. VMARK’s team is a unique blend of
businesspeople who know the clinical landscape and clinicians who are
creative and business oriented. The
result is communications that resonate with the target clinicians and administrators. Ultimately, they drive adoption and
rising revenues.
Not
all clients want the same type or level of services. For example, some early stage companies
can benefit from frequent, but not full time, input from a marketing
professional into their product development program. For these clients, VMARK has innovated
our unique Virtual VP™ program.
With this, the client benefits from expert advice without incurring
the high costs of a full time employee.
Other
companies want a sounding board. For
these companies, VMARK offers our Virtual VP subscription
service. This provides access to our
team for a fixed number of hours per quarter, six months or year.
Still
other clients are seeking full service communications. For these clients, VMARK provides full
scale planning and execution services, pre-launch through launch and
beyond.
The
common denominator is that VMARK collaborates with our clients to develop
and execute communications programs that drive the success of your medical
device or combination product. And our
service is second to none.
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